If Virginia being for lovers makes you blush, a new tourism slogan for Australia's Northern Territory will likely give you heart palpitations. Newshub of New Zealand warns its article "contains language which may offend some people," and there's really no way around that. "CU in the NT," reads the slogan, with a sub-slogan continuing, "The top end. Different from the bottom end." Though it's the brainchild of the official-sounding NT Official, Mashable reports that it's not actually a government-produced or -supported tourism effort but rather a self-described "independent underground campaign." Says a rep via email, "We are ... fronted by a guerrilla group of people with the aim of promoting travel awareness to the Northern Territory region."
But it would be easy to mistake the campaign for something, well, official. BuzzFeed notes the group's logo bears more than a passing similarity to the government's, with both relying on a large NT in a similar font. A marketing director with the official-official Tourism NT says there is no affiliation "with the website or Facebook page of NTOfficial.com or any of their promotions," and, further, "we will not be commenting on this activity."
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