Next month, Adidas will launch a running shoe specifically developed for women. Why is this news, you ask, I've seen plenty of pink sneakers before. Well, those shoes were by and large designed for men then "adapted" for women.
Or, as Quartz quotes the industry term, "shrink it and pink it." Not any more. Adidas PureBoost X is the result of three years of research on women's feet.
Or, as Quartz quotes the industry term, "shrink it and pink it." Not any more. Adidas PureBoost X is the result of three years of research on women's feet.