Also this from the article:
"We are all somewhat impervious to new information, preferring the beliefs in which we are already invested. We often ignore new contradictory information, actively argue against it or discount its source, all in an effort to maintain existing evaluations. Reasoning away contradictions this way is psychologically easier than revising our feelings. In this sense, our emotions color how we perceive “facts.”
Why? Why is it difficult to revise your "feelings" (WTF)?
I've often seen this here and I find it fascinatingly odd. This literally goes against everything objective. I simply cannot imagine operating this way in life.....just slave to preconceived ideas/emotions and finding either discomfort or whatever it is (dissonance) in factual things. As if the burden of proof lies in DISPROVING things instead of proving things. Very bizarre....
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